Ensure the next generation of Kiwis gets to meet their namesake

kiwi currently in the wild


of kiwi hatched in the wild die before they reach breeding age


increase in kōhanga kiwi populations when strategy is fully operational


Only a few hundred years ago, millions of kiwi roamed our forest floor. Today, Aotearoa is home to just 65,000. If kiwi are left to fend for themselves, they could die out in the wild in just a few generations.

But the future looks brighter for New Zealand’s national icon. Kiwis for kiwi’s Saving the Kiwi strategy will see hundreds of kiwi chicks hatch and released back into New Zealand’s forests over the next few years, which will result in an exponential increase in the kiwi population.

To guarantee the future population growth of the kiwi, Kiwis for kiwi have launched an endowment fund which will give generous donors the opportunity to directly invest in the future of the kiwi. Managed by Jarden, the Kiwis for kiwi Endowment Fund will future-proof the efforts of Kiwis for kiwi, the Department of Conservation, kiwi conservation groups, and whānau/hapū/iwi groups.


Rt Hon Helen Clark

Helen has been a long-standing supporter of conservation. In her early days in Parliament, she served as the Minister of Conservation in the period immediately following the establishment of the Department of Conservation. Over the years she has maintained that love of nature and has explored many of New Zealand’s great walks including recently completing the Milford and Hollyford Tracks in Fiordland. “There are some core values about being a New Zealander that everyone wants to advance, and one of them is looking after our unique biodiversity of which kiwi are a keystone species. I’m very conscious that through the kiwi you can raise awareness of native species and conservation generally. If you can save the kiwi, you can save the korimako/bellbird, the tūī, or the pīwakawaka/fantail. But the kiwi is the flagship, the one that we identify with above all in the bird family.”

Rt Hon Sir John Key

Sir John is inadvertently the architect of the strategic plan that underpins much of Kiwis for kiwi’s work. As Prime Minister, Sir John challenged then Kiwis for kiwi chair Sir Rob Fenwick to provide a robust plan to not just reduce the decline in kiwi populations but also generate growth. This was the catalyst for the Kiwis for kiwi kōhanga strategy. Since then, Sir John has stayed close to developments at Kiwis for kiwi and enthusiastically committed to helping the establishment of this endowment fund. “Not everyone can hold a kiwi, release a kiwi, or see it in its natural environment, but we can teach them about the risks, the threats, and the work being done to preserve it. It fits into that feeling of national pride too. We like being called Kiwis – it’s a term of endearment – so let’s make sure the species survives.”


Interested in finding out how to donate to the Kiwis for kiwi Endowment Fund or update your will to leave a bequest?